In early 2025, a new form of protest emerged within the United States: how is the economic blackout going. This motion, spearheaded by The People’s Union USA, endorsed consumers to halt all non-essential spending for 24 hours on February 28. The purpose was to challenge corporate power, address wealth inequality, and protest the rollback of diversity, equity, and inclusion (DEI) initiatives by the Trump administration. The term “economic blackout” quickly gained traction on social media, symbolizing a collective stand against corporate greed and systemic inequities.
Understanding the Economic Blackout
The economic blackout was not merely a call for reduced spending; it was a strategic move to highlight the impact of consumer behavior on the economy. By abstaining from purchases, participants aimed to send a clear message to corporations and policymakers about the power of collective action.
“The economy does not belong to the rich. It belongs to us—the people who wake up every day and keep this country moving.”
— John Schwarz, founder of The People’s Union USA
The February 28 Boycott
On the designated day, participants were urged to avoid all kinds of spending, including online shopping, dining out, and even purchasing gasoline. The movement also encouraged support for local businesses that upheld DEI values. Social media platforms buzzed with hashtags like #EconomicBlackout and #NoBuyDay, reflecting widespread engagement and solidarity among consumers.
Measuring the Impact
A Numerator poll conducted before the blackout indicated that approximately 16% of Americans planned to participate. While this figure suggests significant engagement, the actual impact on retail sales was mixed. Some retailers reported noticeable declines in foot traffic and online sales, while others observed minimal changes.
Marshal Cohen, chief retail advisor at Circana, noted that daily fluctuations in shopping activity, such as those caused by weather conditions, typically account for 5-10% variation in customer traffic.
Economic Analysis
Economists have debated the long-term efficacy of such one-day boycotts. While the immediate financial impact may be limited, the symbolic value and the potential to inspire sustained consumer activism cannot be overlooked.
“Movements like economic blackouts could have short-term impacts, either by creating some change after getting the attention of corporations or by providing a slight boost to local businesses. But, long term, things aren’t likely to change.”
— Charlotte-based economist
The Broader Context: Consumer Activism and Corporate Accountability
The economic blackout is part of a broader tradition of consumer activism. Historical examples include the Montgomery Bus Boycott of 1955 and the Nestlé boycott of the 1970s, both of which leveraged consumer power to effect social change. These movements demonstrate that coordinated consumer actions can influence corporate policies and societal norms.
The Role of Social Media
In the digital age, social media platforms have become powerful tools for organizing and amplifying consumer activism. The rapid dissemination of information and the ability to mobilize large groups have made initiatives like the economic blackout more feasible and impactful. However, the transient nature of online engagement poses challenges for sustaining momentum and achieving long-term goals.
Challenges and Criticisms
While the economic blackout aimed to challenge corporate practices, some critics argue that such actions may inadvertently harm small businesses and workers. A Forbes article highlighted concerns that reduced consumer spending could negatively impact Main Street, stating:
“The 24-hour economic blackout could have unintended consequences for small businesses, despite People’s Union call to turn to local small businesses.”
Sustainability of the Movement
Maintaining the momentum of consumer activism requires continuous engagement and clear objectives. Without sustained efforts and measurable goals, the initial enthusiasm may fade, limiting the movement’s effectiveness. As seen in past movements like Occupy Wall Street, the lack of a cohesive strategy can hinder long-term success.
Looking Ahead: The Future of Economic Blackouts
The People’s Union USA has announced plans for additional economic blackouts and targeted boycotts against specific corporations. By focusing on companies that have rolled back DEI initiatives, the movement seeks to hold businesses accountable and promote equitable practices. These future actions aim to build on the foundation laid by the initial blackout and drive systemic change.
Encouraging Informed Consumer Choices
Beyond organized boycotts, the economic blackout movement encourages consumers to make informed choices about where and how they spend their money. By supporting businesses that align with their values, consumers can exert ongoing pressure on corporations to adopt socially responsible practices. This approach emphasizes the power of everyday decisions in shaping the economic landscape.
Conclusion: Reflecting on the Economic Blackout
The economic blackout of February 28, 2025, represents a pivotal moment in the landscape of consumer activism. While the immediate financial impact may be debated, the movement has sparked critical conversations about corporate accountability, social justice, and the power of collective action. As consumers continue to recognize their influence, initiatives like the economic blackout may serve as catalysts for meaningful change in the pursuit of a more equitable society.
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